(If you think they sound kind of like Tamagotchi, you’re not wrong more on that in a second.) Neopets could even have their own pets to take care of, which was pretty meta. The whole point was to care for the pets, feeding and playing with them on a regular basis. Neopets ultimately evolved into something magical, and an inextricable part of many a millennial’s formative years.Ĭreated by a 20-something British couple, Neopets was based on a simple concept: Users owned up to four of the eponymous pets, which were slightly tweaked versions of animals both real and mythical, like puppies, penguins, and dragons. But 1999 would be a decent guess, and November 1999 an especially good one, as it marked the launch of Neopets: a kid-friendly social network that combined virtual pets with discussion forums, games, and even a stock market. It’s hard to pinpoint when, exactly, kids and teens became 100 percent plugged in - fully online, all the time.
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